A new book by Lindsay Owens
The End of a Fair Price – and What That Means for Your Wallet
Available September 29, 2026
No lesbian bars, mask mandates, or clown school. Just corporations using increasingly sophisticated technology to figure out exactly how much money they can extract from you. Sorry!
Our @owenslindsay1's essay in @bostonglobe.
We didn’t have to “leap” to much. Walmart spells out this illustrative example in its own patent application.
https://patentimages.storage.googleapis.com/3b/d3/a3/2eb7a56dd1e240/US11687872.pdf
Imagine scanning a can of tuna in your grocery cart, and suddenly your next item, mayo, now has a HIGHER PRICE BUT ONLY FOR YOU.
Walmart just patented tech that could make this surveillance pricing possible.
@owenslindsay1 breaks down these corporate pricing tricks.
You’re not imagining it: shopping has become a game of predator and prey.
Thrilled to share the first excerpt from "Gouged" in @BostonGlobe. Yes, you’re being ripped off. Yes, you're being watched. Yes, there’s something we can do about it.
Read it:
Really excited to announce that I've joined the Substack club.
Come for the pricing schemes, stay for the corporate doublespeak, bombshell investigations, policy fights, and the occasional Walmart whistleblowing.
https://substack.com/@lindsayowensphd
Banger after banger keeps dropping from the @BostonGlobe this week. Newest hit? The first excerpt from @owenslindsay1's new book, Gouged!
This is the book for the smart consumer: Sellers can now overcharge you 24/7, often without you realizing it.
Learn how & what you can do
Yes, like a mask on a Saturday night at the western mass lesbian bar, you are being ripped off.
New AI tools have transformed how companies price everything – and they’re coming for every line item in your budget.
The 1st excerpt of @owenslindsay1's new book Gouged is here!
Just one day after the western mass lesbian bar story dropped, the @bostonglobe is out with its newest exclusive: the first excerpt from @owenslindsay1's new book, Gouged!
This is the book "corporate America doesn't want you to read," per @RBReich.
I spilled a lot of ink on how agentic commerce could supercharge personalized pricing (and overcharging in particular) in my new book, Gouged.
This is the most robust study on the topic yet and it is bad news for consumers. Really phenomenal work from
NEW: Our new report exposes how AI is already driving up costs for Americans on nearly every line of the household budget – and how that toll will only grow.
AI could be used to lower costs for working families. Instead, its turned into a hidden tax.
Our @owenslindsay1 joined @NRDC yesterday for Climate Week in New York City to discuss building durable environmental progress in a changing world.
Thanks to all who came out!
We're excited to announce @owenslindsay1 is officially on Substack!
Subscribe now to keep up to date on how consumers can fight back – as individual shoppers and collectively – before the idea of a fair price becomes a relic of the past.
🔗: https://lindsayowensphd.substack.com/
We have a book! Well I have a book! You can have one on Tuesday if you order here: https://bit.ly/GougedPRH
(Also, supply chain and scheduling and relocation issues in the printing space right now need to be taken up by @TheStalwart and @tracyalloway. My editor laid out a
NEW from Rishi Bharwani, Janelle Jones, @zoezoe_butler and @owenslindsay1:
A lot of talk about AI could harm us in the future. Not enough about how it's being used to harm us right now. From enabling scams to driving up medical bills, we look at the hidden costs of AI today.
Our new @Groundwork report looks at how AI is already raising and reshaping costs for electricity, car insurance, travel, health care, electronics, and more.
